What football tactics teach us about dating
Both men and women want people who are a little hard to get. The whining comment is a response to the author selectively deleting my original comment because he couldn't handle being called out.
He has displayed typical narcissistic behavior and hidden his shame to protect his ego.
As a result, you begin the process by building initial interest and getting attention, then switch gears by becoming aloof and letting others chase you.
But if you want to gauge whether a partner cares about you for more than just a fling, play hard to get—a little—and see whether they care enough to invest more in you, too. this info may help get someone, but it will be harmful in keeping them and in getting a quality person in the first place.
I have written several posts covering the research on playing hard to get.
These explain how playing hard to get works on the social influence principles of scarcity and reactance; when it is best to play hard to get; and the best times for men and women to be aloof or responsive.
Looks like the comments so far are mostly from people who are projecting their own frustrating experience onto the general concept here.
The author clearly states that the key is striking the right balance by not be impossible to get.
As other research notes, the approach of playing hard to get is a trade-off between desire and frustration—pulling the potential partner in and then pushing them away.