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Bruce met Esham for the first time at the station and praised him.
Esham wished Bruce well and Bruce gave the rapper a copy of Dog Beats; this began the friendship and professional relationship between Psychopathic Records and Esham's label, Reel Life Productions.
While trying to get stations to play the single, Bruce learned that one of the stations he and Abbiss visited would be interviewing local rapper Esham, who Bruce considered to be a "superstar"; Bruce had recently begun to collect Esham's albums, as he had done with other local rappers; by the time he had discovered Esham, the rapper had released two full-length albums and three EPs.
The original lineup of Insane Clown Posse was John Utsler (John Kickjazz), Joe Bruce (Violent J) and Joey Utsler (Shaggy 2 Dope).
John Utsler left before Carnival of Carnage was released in 1992.
During this time Bruce brought Utsler backstage with him, and all four became close friends.
Bruce became frustrated with the backstage politics of the wrestling business and began searching for another career.
Referring to local rapper Esham's horrorcore style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap.