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California is going several steps further, giving people a clear opportunity to opt out of the sale of their data, in addition to letting them know what a company like Google knows about them.
Lobbyists for tech companies are looking to blunt the law's impact, while privacy advocates want to add to it, so the law's future — including how it will be enforced — is still unclear. Consumer advocates say the law could meaningfully improve online privacy without losing what people like best about the internet.
And it will likely restrict how data can be used for online ads.
Becerra, whose office will be responsible for enforcing the law when it goes into effect Jan.
Industry experts, however, warn that if the law is watered down before it takes effect, companies will find ways around the requirements — or even cut free, ad-supported service.
"I think we can help set the standard for the nation," said California Assembly member James Gallagher, a Republican from Yuba City in Northern California and a supporter of the law.
SAN FRANCISCO — California is embarking on a new era of privacy on the internet, and Xavier Becerra can't stop thinking about the failed debut of Obamacare.