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Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.
We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs.
what features their potential dates are attracted to.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.
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Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.
If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on Ok Cupid were snapped outside. ) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men.
We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.
In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.